Cookie policy

What cookies do

Cookies are small values stored by your browser and sent back to the relevant website. ZUGA uses first-party cookies for account sessions and the market you select. Selecting a location is a preference choice, not consent to advertising or tracking.

Cookies used by the marketplace

• zuga_session | Account sign-in | Up to 30 days. This HttpOnly cookie identifies your signed-in session. Logging out clears it in your current browser. It is sent over secure connections in production.
• zuga_loc | Selected market | Up to one year. Stores your chosen country, optional city or area, and market currency so you do not have to choose them on every visit. Signed-in profile preferences take precedence.
• zuga_team | ZUGA staff devices | Up to two years. Set only on devices used by the ZUGA team, so staff browsing is left out of sellers' statistics and our analytics.
• zuga_consent | Cookie choice | Up to one year. Remembers whether you accepted or declined analytics and advertising cookies, where we ask.
• _ga, _ga_* | Google Analytics | Up to two years. Set by Google Analytics to count visits and understand how the marketplace is used (pages viewed, searches, taps to contact sellers).
• _gcl_* | Google Ads | Up to 90 days. Lets Google Ads tell us when someone who clicked one of our adverts signed up or contacted a seller.
• _clck, _clsk | Microsoft Clarity | Up to one year. Clarity records how pages are used (clicks, scrolling, where people get stuck) so we can fix confusing parts of ZUGA. Text you type is hidden from these recordings.
• _fbp | Meta Pixel | Up to 90 days. Set by Meta (Facebook, Instagram) to measure how our adverts on those platforms perform and to show ZUGA adverts to people likely to be interested.

Analytics, advertising and third-party services

ZUGA uses Google Analytics 4 and Microsoft Clarity to measure how the marketplace is used, so we can improve it. Clarity creates anonymised recordings and heatmaps of how pages are used; text you type is hidden. They record pages viewed, searches and actions such as tapping to contact a seller, with an approximate location from your connection.

We also use Google Ads and the Meta Pixel (Facebook, Instagram) to measure how our own adverts perform, for example whether someone who saw an advert later signed up, viewed a listing or contacted a seller, and to show ZUGA adverts to people likely to be interested. We do not sell your information, and we do not send your name, email address, phone number or messages to these tools.

Visitors in the European Economic Area, the United Kingdom and Switzerland are asked first: analytics and advertising cookies stay off until you accept, and you can decline. Hosting and security providers may also use technical mechanisms needed to deliver and protect their services. Google's own privacy policy explains how Google processes this data.

Your controls

You can change your selected market using the location selector. To remove stored preferences, delete this site's cookies in your browser settings. Clearing or blocking cookies may sign you out, require you to select a location again, and prevent some account features from working. Clearing browser cookies does not delete your ZUGA account or the location saved in its profile. Contact support for account-data requests.